When we were trying to come up with a name for our business, there was one major element that we wanted to communicate to the world. We wanted our company's name to reflect the quality of the products that we produce. It was, and still is the most important aspect of our business. We are a GOURMET dessert mix company. The word Gourmet absolutely had to be in the name.
Definition of GOURMET
Unfortunately, the word "gourmet" has been seriously misused and overused in the food industry lately. We didn't realize just how much until we began doing some competitive research. Everything from cheap, mass-produced cake mixes to dog biscuits is being defined as "gourmet". This confuses the consumer, and creates a general mistrust of organizations who claim to be Gourmet; it's just not fair for the true gourmet companies and products out there.
We have confidence in the name Sweet Day Gourmet. Although baking mixes aren't typically considered to be a real gourmet product, we have no doubt that ours is truly, by the definition of the word, GOURMET.
Test us on this. Use Promo Code "best-chocolate" and receive a 10% discount on your next order of Devil's Food Cupcake Mix w/ Chocolate Buttercream. You won't be disappointed!